Two systems is the problem.
Klaviyo and Mailchimp sit beside Commerce7. You sync customers, invent custom fields for wine clubs, and hope abandoned carts still match. Channels runs inside Commerce7 — email, SMS, automations, and referrals live in the admin you already use, with products, clubs, carts, reservations, and brand settings coming through natively.
Generic ESP
Wine clubs as tags. Tasting reservations as custom properties. Sync delay between your store and your marketing tool.
Channels inside Commerce7
No second login. Campaigns, automations, and referrals run in Commerce7, on the same products, clubs, and carts as your store.
A wine club is not a Mailchimp tag.
Build campaigns with a visual editor, send through SendGrid, and pull from-name, logo, and brand color straight from Commerce7. Measure what actually matters for a winery: sessions, revenue, wine club signups, newsletter signups, and event signups.
Klaviyo does SMS. Channels makes it a breeze.
You do not need another vendor, another audience, or a 10DLC scavenger hunt. Register A2P in Channels, text the same Commerce7 club members and tasting guests you email, and track clicks with sms.wine short links — campaigns and automations, one inbox.
Flows generic ESPs do not ship.
Recover abandoned web carts, club signups, and tasting reservations. Notify members before a club shipment. Text them when a card declines. Ask for a review after the bottle arrives. That is wine commerce, not browse abandonment for t-shirts.
Pay referrals in the currency of your tasting room.
Members share a link. They get store credit as a Commerce7 gift card. Their friend gets a coupon. Require a wine club signup if that is how you grow allocation. Track clicks, purchases, and club signups in one place.